Firm unveils 2015/16 season English Premiership reward promo

GUINNESS Nigeria Plc at the weekend launched a marketing campaign tagged: ‘Every Minute Made Of Black,’ which, it said, was in demonstration of its commitment to football.

The promo, introduced to reward loyal football fans and give them intense experience that represents the bold, iconic beer, the company added, was in fulfillment of its pledge to provide more fun for English Premiership football fans across the nation.

Explaining how fans can participate and win, the Senior Brand Manager, Kunle Faloye, said: “During the campaign period, consumers are expected to check under the crown cork of all Guinness promotional bottles for a minute between one and 90.

“Text the code, the minute and team name to 1759. If the minute under your crown matches the minute a goal is scored by the selected team, then you will win N1000 airtime instantly.

“The first 2,500 entries will win N250 airtime just for participating. There is also the big cash reward, every entry automatically qualifies for the weekend grand draw, where 20 people will share N2,000, 000 cash reward; that is N100, 000 cash per person, but you have to participate to win.”

He added: “This is not just an ordinary NCP; Guinness is set to reward Nigerians for their passion and give them an opportunity to make every match day an exciting experience. Now, consumers have one more reason to enjoy their BPL games. If you believe that a goal could be scored during your minute of the match, then there’s nothing stopping that from happening – it’s all about your knowledge of the game.”