Trevor Noah picks Loyiso Madinga to helm daily show segments on Comedy Central
Comedy Central, the largest global comedy brand, which is part of Viacom International Media Networks Africa, has announced that Trevor Noah, Executive Producer, Writer and Host, has selected Loyiso Madinga to helm topical segments for the African broadcast of The Daily Show with Trevor Noah.
“As wild as Donald Trump is for America, many countries around the world have Trumps of their own and since ‘The Daily Show’ is in many countries, we thought ‘why not give each country a chance to show off their stable geniuses,’” said Trevor Noah.
Responding, Loyiso Madinga said, “I am really excited to create a voice for local satire. What is really great is this places an authentic spotlight on local comedy and presents a reality that combats the stereotypical perception of Africa. Being part of the Daily Show, I get to join the best conversation in the world.”
Inserting local relevance to the global hit, the South African-based correspondent’s segments will air intermittently on Comedy Central across the continent with this regionally targeted report replacing some of the main edition’s original content. The first piece, a field report from the African National Congress Elective Conference, will debut in Africa on Comedy Central (DStv channel 122) on Thursday, 11 January 2018 at 21:30 CAT.
Speaking on the development, Alex Okosi, Executive Vice President and Managing Director for Viacom International Media Networks (VIMN Africa), said, “One of our key objectives as Viacom International Media Networks Africa is to provide a platform via our brands for great African talent and content. We are excited that through this localized segment on Comedy Central’s The Daily Show, Loyiso, has an opportunity to continue showcasing his great comedic talent to audiences across Africa and around the world.”
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