Sterling Bank teams up with Olamide for Skate and Clean
After the heavy downpour that got Lagos flooded for days, it seem the fun loving city has got its groove back. Thanks to a colourful flash mob of street sweepers that toured the metropolis for three days, doing choreographed dances while cleaning on the go.
Tagged Skate and Clean, the youthful and colourful team of street sweepers on skates were led by Shakiti Bobo crooner, Olamide Adedeji popularly known as Olamide.
The sight was a spectacle to behold as the mob sweepers wore and added class to the bright orange overall uniform of the Lagos Waste Management Authority (LAWMA) employees, courtesy of Sterling Bank.
The initiative was as a pre-awareness campaign for the Sterling Environmental Makeover (STEM) programme, a corporate social responsibility initiative by the bank, which promotes practices that protect the environment for the benefit of humanity in 14 states of the federation.
With the aid of music that blasted from the deafening speakers on the caravan, the youthful street sweepers and the large crowd that greeted at each stop-over rocked and danced to the hip, the melodious and club ready STEM theme song recorded by Olamide to tackle the menace of indiscriminate dumping of refuse in the drainage and its negative impact on the environment.
The EniyanMayweather singer in the song, implored Nigerians particularly Lagosians to keep their environment clean and shun dumping of refuse in drainage.
In addition, the timely flash mob vigorously, proclaimed the positive STEM message on hygiene and sanitation in order to influence lifestyle change among Nigerians.
The initiative attracted a large crowd and following as they move around commercial and residential hot spots that include Apongbon, Marina, Osborne, Ojota, Maryland, Ikorodu and Victoria Island. This year’s flagship cleaning exercise is schedule to take place at the popular Computer Village market in Ikeja on Saturday, August 12.
Last year, the MD/CEO of Sterling Bank, Yemi Adeola and popular Nollywood actor, Funke Akindele popularly known as Jenifa, made the news when they led employees of the bank to clean up Oyingbo market – one of the oldest and busiest markets in Lagos.
This year, corporates entities like L’Oréal, Guinness Nigeria, British Council, Megaletrics Limited, Viacom, DAAR Communication, Businessday Newspaper, Seahorse Shawarma and Wecyclers, are partnering with Sterling Bank to make the national cleaning exercise a success.
Launched eight years ago as a cleaning exercise promoting sanitation and hygiene, STEM has evolved into a national force championing the cause of the environment. It presently covers public enlightenment campaigns, partnership with waste management agencies in 14 states, tree planting to combat desertification in parts of Northern Nigeria and an annual national cleaning exercise.
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