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Staying Profitable During Slow Seasons

By Kemi
16 January 2016   |   4:39 am
SLOW seasons are a reality in the event planning business and for us event planners in Nigeria, that period of the year is now, the first quarter of the year and after the holiday season. There are not much events now and things appear quiet. The question then is, “what should you do to maximize…

Event-1-7-11-15

SLOW seasons are a reality in the event planning business and for us event planners in Nigeria, that period of the year is now, the first quarter of the year and after the holiday season. There are not much events now and things appear quiet. The question then is, “what should you do to maximize the period?” and “what profitable things can be done now?”
Here are a few activities to make the “sabbatical leave” a time of charting a new course for your event planning business:

Take A Break
There is no better time for an event planner to rest than this period. Reward yourself for having worked hard for about several months at a stretch. Spend quality time with your family and friends, go on vacation if you can, exercise your body, or even invest time in your hobby and/or pick up a new one. Just take time out to relax and replenish your energy. It’s a very important thing to do.

Invest In Personal Development
Since both personal and professional developments usually get sacrificed when we are busy, you should take quality time to invest in them this period. Read books and articles, take a course or attend a seminar related to event planning, marketing or any other area of interest. Ensure you improve your skills this period. It will definitely increase your value and the contributions you can make when business picks up again.

Look Inward
Evaluate weaknesses and seek ways to improve on them, review clients comments from past events, learn from market leaders and pick up a bit or two from competitions who are doing. Once you are rested and have regained some energy, then it’s time to re-focus and generate fresh ideas to improve your event planning business. Think outside the box and try new ideas that no one else in your market is doing.

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