Epara, skincare products for women of all colours, launched in Lagos
Epara skincare brand recently launched its first luxury skin care products into the Nigerian market, specifically created for women of all colours. The launch event took place at ALARA, a luxury fashion outlet in Lagos.
Epara, which means to cocoon oneself, in the Nigeria dialect of Ebira, is naturally devoted to nourish and protect the skin. The collection made use of African ingredients such as Moringa oil from Kenya, Marula oil from South Africa, Argan oil from Morocco and Shea Butter from Ghana.
Speaking on what inspired her into the beauty industry, the Founder of Epara skincare, Ozohu Adoh, said: “I have been on a personal mission to offer bespoke skincare for women of colours, because I was someone who suffered from dry and uneven skin condition and could not find a product that dealt with my needs. So I decided to create my own range, that is why I decided to create Epara.
Highlighting the importance of the products, Adoh, said: ‘”We decided to launch these products because there is nothing like this in the market. It is basically a well-considered offering for women of colours. It is targeted for the kind of issues that women face such as pigmentation, dryness, sagging, discoloration and others. It is formulated for mostly people that are prone to oily skin. Existing products do not take account of these particular issues that we face typically as women of colour, so having a brand like this which is formulated for women of colour is really important.’’
The range consists of 10-piece skincare products that include Cleansing Oil, Cleansing Lotion, Moisturizing Face Cream, Brightening Night Balm, Intense Hydrating Mask, Comforting Body Cream, Hydrating Serum, Eye Serum, Balancing Face Oil and Hydrating Mist.
The launch was well attended by beauty influencers, personalities, special guests and customers who experienced the products first- hand.
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