Capri-Sonne Excites Children With The Minions Promo
IN fulfilment of the global partnership between Capri-Sonne and Universal Studios, Chi Limited, maker of Capri-Sonne natural fruit drink in Nigeria, has unveiled a promo package to coincide with the global release of the movie, The Minions.
Children across Nigeria are in for an exciting treat as they now have an opportunity to win free Minions gifts inside every carton of their favourite Capri-Sonne that they get within the promo period. Great gift items include Beach Ball, magnet, goggle, magnetic frame, key chain, activity set and various Minions merchandise and toys.
The Capri-Sonne Minions Promo is being amplified nationwide with an effective media campaign running on major regional and national television channels and radio stations in the country. Simultaneously, the campaign is being driven through advertisements on Print, Billboards and digital platforms like Twitter and Facebook where young fans can win loads of free gifts by participating in fun Minions games. Consumer engagement platforms such as trade activations in open markets and consumer activations like taste trials in schools and shopping malls has commenced in various cities to connect with the consumers.
According to Managing Director, Chi Limited, Deepanjan Roy, “we are confident that the Capri-Sonne Minions Promo will resonate with children across Nigeria and increase product consumption and brand affinity. Minions are hugely popular amongst children the world over and we have no doubt that the Capri-Sonne Minions Promo will create excitement, buzz, adventure and fun which Capri-Sonne has been known for over the years.”
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