TV commercial delights trade partners
For individuals’ uninitiated in the art of advertising, a first glimpse at the Chivita 100% juice ball commercial would signify an interpretation of a group of Manchester United players running around in a pitch full of orange juice, but for the industry experts as well as critics, the commercial exemplifies in a simple but elegant manner, the art of creativity.
Filled with bright colours, the juice ball commercial is very captivating as the message was told in a unique storytelling format. From the pure, simulated orange football pitch symbolising the natural freshness of the products used in production to the energetic display of the Manchester United players epitomising the vitality, goodness, and healthy impact of the product, the fantasy story of the commercial immediately resonates with the intended target audience due to its alluring concept, breath-taking visual, exciting motion movements, and flawless execution.
It is therefore with a sense of ecstasy that the esteemed trade partners of the company congratulated it for such an innovative concept in the advertisement. According to the trade partners- consisting of registered wholesalers, retailers, and distributors, they have witnessed massive increase in sales of the Chivita 100 per cent and other Chi Limited products.
Speaking on the Chivita 100 per cent JuiceBall commercial, Mr. Johnson Amedu, who operates Choice Stores in Lagos noted “the JuiceBall commercial currently running on multiple communication platforms has further endeared many of my customers to the brand. The brand affinity that the JuiceBall campaign has created is immeasurable as my sales figures now shows more consumers bonding with the brand”
According to Chi Limited’s Head of Marketing, Probal Bhattacharya, “Being committed to an ideal is a virtue that we understand perfectly well. Consumers deserve the best in fruit juice and Chivita 100% gives the best at all times. We are excited about the feedback from our trade partners and we will ensure absolute commitment to excellence by delivering only the best to our consumers”
The Nigerian consumer market is growing on all fronts, and brands who understand this are thinking outside the box to create strategies to drive a deepened consumer affinity that would guarantee market share, profitability, and brand loyalty.