Nigeriapresslog partners University of Sussex for media resource
Nigeriapresslog has launched its debut media resource titled, ‘Through the Clutter: How to Get Free Media Publicity in Nigeria’.
Supported by the University of Sussex, United Kingdom, it is a definitive guide for brands aiming to promote best-in-class media-friendly content and engagement.
The media resource according to its promoters is useful for students, small businesses, tech startups, communication professionals, and international brands with an eye on Africa. It highlights the best practices to gain media access with no marketing budget.
“The resource is a result of my years of experience working at the intersection of media and enterprise. It aggregates the thoughts and ideas of leading influencers in the Nigerian media space to create a body of knowledge that is immensely useful to anyone with interest in leveraging quality content and interpersonal engagement to amplify their brand message,” said Isime Esene, who led on project concept and development.
According to Tosin Adebisi, senior international officer, Africa and the Middle East, University of Sussex, the project will go a long way in challenging widely held narratives about the media in Nigeria.
“This is a game-changing resource for navigating Nigeria’s media space. It is the first time young industry professionals are coming together to share practical tips aimed at empowering individuals, start-ups, and companies – local and foreign – in their drive to get media attention. The University of Sussex is delighted to support this fantastic initiative,” Adebisi said.
As a global institution with an excellent international reputation, University of Sussex is ranked first in the world for development studies and top 50 for business and economics as well as media and communications. Transformative education, developing talent, and equipping its graduates with lifelong skills for the world of work is central to its values.
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