Nigerian, South African firms partner on creative awards

Loeries Award Company, a continental creative ranking firm based in Durban South Africa, has renewed its relationship with MARKETING EDGE, a leading Nigerian brands and marketing publication. The new deal was consummated yesterday at a breakfast meeting between the management of MARKETING EDGE and Loeries Award Company held at De Renaissance Hotel, Lagos.

Loeries CEO, Andrew Human who is in Nigeria as part of LAC’s road show in Africa and the Middle East noted that his organisation was motivated to renew the partnership with MARKETING EDGE based on the fruitful and productive relationship between both parties last year.

Andrew affirmed that as a result of last year’s brilliant outcome with the leading brands and marketing publication, Loeries was able to gain unprecedented awareness, penetration and participation from creative agencies in Nigeria, which is Africa’s largest market. And this year, even more agencies have shown interest in the award which is slated for August 2017 at the beautiful resort city of Durban in South Africa.

“We are delighted to work with MARKETING EDGE again based on the fruitful relationship we had last year. The media partnership which was informed by MARKETING EDGE’s brand equity rating and leadership in the Nigerian media market, especially our core target publics is a great fillip and a major attraction for our traction” Andrew said.

In his response, Publisher/CEO, MARKETING EDGE, Mr. John Ajayi, “the renewal is a confidence boosting elixir for us as an organisation”, stating that the relationship afforded the company’s officials to be exposed to the global creative award rankings.

Besides, he stated that the renewal will further help to strengthen our brand leadership in the area of organising a credible national marketing stakeholders summit and our own annual Brands and Advertising Excellence award: “we thank the Loeries group for reposing confidence in our brand and for appreciating the contributions we have been priviledged to make towards its highly rated and competitive continental creative awards”.