Media Seal, Bytesize join Worldwide Partners for global footprint, sustainability

Rosabel Group, Ayo Oluwatosin

Barely a week after Starcom Media rebranded to Media Seal Limited, the agency in collaboration with Bytesize Digital Marketing have partnered with Worldwide Partners Inc. a global advertising and marketing communications network headquartered in Danver, Colorado, USA, to receive global footprint for their businesses.

The relationship would provide more connectivity, creativity, flexibility and freedom for partners’ agencies as well as activate agencies client’s brands and business on a global level.

The Chief Executive Officer of Rosabel Group, Ayo Oluwatosin said with the brands repositioning for sustainable market leadership, there was need to reckon with the global market to enhance its service delivery along global standards to all its clients, which called for the partnership with Worldwide Partners.

“This is not an affiliation, it is an amalgam of agencies in different parts of the world that are partnering together for the sole purpose of enhancing each other’s business, for the sole purpose of enhancing the practice of media buying, media planning and even creative media. This is to ensure that the best is presented to the client. The strength of this partnership is in the collectives,” he said.

According to him, “The whole essence of this partnership is to serve our clients better, our unveiling was last week Tuesday, for these clients and other potential clients, they know in clear terms that what we are evolving is a way to elevate our practice and expand the frontiers of the business.”

On her part, the Managing director, Bytesize Digital Marketing, Nosa Ademola said, the greater advantage of the relationship is the opportunity to share and receive ideas from other partners worldwide, which will help improve the agencies gain and make them one of the best agencies of network in Nigeria.

Meanwhile, the Executive Director, EMEA Region, Worldwide Partners, Lisa Kettman-kervinen, stated that the benefits of the partnership include agile and responsive collaborators operating without boarders, access to insights, content, best practices and capabilities globally to minimize agency impact, market research and world and regional meetings to expand knowledge, learn from experts.

She added that the clients would also benefit from the relationship as much as the partners agencies.
“Each partner agency owns 100 shares of Worldwide Partners stock. WPI has no less than 20 clients being serviced worldwide by partner agencies, including 3M, Visit California, Caterpillar, Dana, Saudi Arabian Airlines, Group Santander and Bristol Myers Squibb,” she added.

Worldwide Partners is one of the world’s largest networks of owner-operated, independent advertising agencies with over $2.4 billion in advertising billings under management. WPI currently has over 65 partner agencies in over 40 countries with over 140 offices worldwide.

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