THE leading source of news for marketing, media and advertising professionals, AdWeek magazine, has announced OMD as the Global Media Agency for the year 2014. The global media agency is represented in Nigeria by its local affiliate, mediaReachOMD, an IMS company led by Tolu Ogunkoya.
Adweek is a global news platform for marketing, media and advertising professionals. It delivers insightful, forward-thinking content across various platforms, including a weekly print magazine, an iPad app, daily newsletters, social media, original videos, events and awards.
Making the disclosure in a statement recently, OMD said it was delighted with the award, especially for the second consecutive year and for the sixth time in the past 10 years. OMD noted that it is easy to get such awards one-off, but it is challenging to retain them. The agency said: “OMD has done it for the second time, the first instance being two consecutive years in 2008 and 2009.”
It disclosed that the feat was made possible by its entry: Best in Class Work, put together by the agency to delight its Clients, with a strong performance-led framework of insight, ideas and results. OMD said the entry was enabled by a thorough understanding of consumers, with digital as an integral element.
The agency added: “This work not only retains our existing Clients but also attracts new business wins, the latest one being Heinz.”
OMD explained that innovation and thought leadership has, over the years, been its maxim with a platform like IdeaXchange, a weekly global webinar for its employees across the region to bring talent across markets at par in full throttle on various platforms like social, content, etc.
