Estee Lauder Says “Every Woman Is Beautiful” As The Brand Enters Nigeria
“ Every woman is beautiful” – Estée Lauder
The product launch happened at the Wheatbaker Hotel, Ikoyi on the 3rd of September, 2015. This date has to be saved as it is important in the calendar for the Nigerian ladies who appreciate their skins. Estée Lauder has your back now!
The launch started with Lulu Ndeve, the communications manager, speaking on the essence of Estée Lauder that celebrates beauty and women. Her act of story telling revealed the genius that is the brand Estée Lauder.
Every woman is beautiful.
Modern and global beauty is unique and has become a phenomenon. Estée had a mission to ignite a global conversation and this story has been evolving.
Estée Lauder is using the modern day woman to tell a beautiful story, through makeup and skin care.
Introducing us to brands like Advanced Night Repair (ANR), Double Wear Stay -in – Place Makeup, Pure Envy Sculpting Lipsticks and Modern Muse fragrance. This collection is a must have for every lady who understands that she defines her standard of beauty.
Estée Lauder so far is the number 1 cosmetic brand in South Africa, number 1 facial skincare brand in Europe and the number one travel retail brand in Asia.
Every woman defines beauty differently, because beauty is such an ambiguous word. The aim of Estée Lauder is not to get women to get the brand to feel better but how women feel about the brand.
Beauty is as beauty does
There was also a demonstration by Estée Lauder Makeup artist Chris Williams on the iMatch shade founder and how to do your smokey eye makeup in 30 seconds.
The key thing from the introduction to Estée Lauder isn’t about wearing the brand to make you feel beautiful but making you feel beautiful without.
It’s not the question of skin concerns, but the question of where does your skin live?
Estée Lauder is coming to Nigeria and it is coming in it’s own class. There shall be an official launch soon at the Nail Studio in Victoria Island which is the official retail outlet for Estée Lauder In Nigeria.