Former Miss Nigeria and reality TV sensation, Beauty Tukura, has been announced as ambassador for Fayrouz ‘Here’s To Taste’ campaign.
The ‘Here’s to Taste’ campaign encourages everyone to bask in their true selves and savour the authentic moments that define their lives.
With the new Apple-Watermelon flavour and the brand’s new look, Fayrouz is set to redefine refreshment for its consumers.
Speaking on the collaboration, Portfolio Manager, Beyond Beer, Nigerian Breweries Plc, Sampson Oloche, said, “We are pleased to partner with Tukura for our ‘Here’s to Taste’ campaign. Her personality resonates deeply with our brand values. Together, we want to empower everyone to find their flavour in life, embrace their authenticity, and enjoy every sip of their journey.”
Sharing her excitement about being a part of the campaign, Tukura said: “Fayrouz ‘Here’s to Taste’ campaign resonates with me because it celebrates authenticity and encourages people to confidently embrace who they are without compromise. This aligns with my own values of being genuine and unapologetically true to myself in every aspect of life.”
