The purpose of entrepreneurship: Why did you become an entrepreneur?
ARE you really an entrepreneur; a person who takes risks to create change? Or are you just one of those multitudes who hide under the title of an ‘entrepreneur’ to make ends meet? So much Fuss about Entrepreneurship, Yet so Little Impact! Why? Because many people going about with the title of an entrepreneur are not really in it to create change (significance); they are in it to make a living (survival). And when survival is the FOCUS, then mediocrity becomes the OUTCOME. What we see are a bunch of businesses offering inferior goods and services yet charging exorbitant prices at the very expense of their stakeholders; customers, employees, suppliers and society in general. Their singular focus is on what they will get (profit) rather than on what they will give (value). If you’re in business or your reason for starting a business is to make a living (survive), I suggest you re-evaluate your options and go back to the drawing board again. Going into business simply because you want to make money (profit) is far too much a price to pay as an entrepreneur. I mean isn’t that what employees do; working nine-to-five in order to make ends meet? Why in the world would you choose to become an entrepreneur (be your own BOSS) just because you want to make a living when there is already a far more easy alternative for that –employment. If you are so much in need of money in order to make a living (survive), please go get a job and stop wasting your precious time posing as an entrepreneur!
Entrepreneurship is beyond survival
Survival (making a living) is not the goal of entrepreneurship but rather significance (making a difference). You would greatly be doing yourself a disservice if you became an entrepreneur simply to make ends meet. You are only short-changing yourself on the long run because entrepreneurship demands more work from you than an average nine-to-five job ever would. Entrepreneurship is not the ideal choice for those who simply want to get by in life (survive); entrepreneurship is the ideal choice for those who want to live life according to their own terms and therefore will demand more from life in order to get what they really want (significance). Entrepreneurship is not for those who take what they are given in life and in self pity call it their fate, NO! Entrepreneurship is for those who take what they are given in life and rather than accept it as their fate, go all out using what they have been given to get what they really want. Entrepreneurship is about using your life to do what you really love and truly care about –passion. It’s not about submitting to the status quo (enjoying comfort); it’s about challenging the status quo (creating change). A true entrepreneur at their very core is a renegade; someone who is bent on creating change even though it means going against the norm. Does this sound like you?
The Purpose of Entrepreneurship – Now I know you will be having a tough time swallowing all these hard stuff and probably wondering what the heck is he talking about? Saying to yourself; “shouldn’t we as entrepreneurs make a living or what?” Or put in another way; “shouldn’t we make money our goal, for crying out loud isn’t that why we are in business?” And here in lies the very reason why most entrepreneurs fail in business. Focusing primarily on the end (output mentality) thinking only about the profit that is to be made forgetting that the end will only come as a result of diligence and commitment in the beginning backed with an unwavering discipline and persistence in following a process (input mentality). The simple truth is; Money is the reward (product) NOT the goal (purpose) of entrepreneurship! Entrepreneurship is much more than making money. It is a calling. And like every other calling, it’s people-centered. It’s never about you, it’s all about others. It’s a calling to serve; it’s not about what you can accumulate (money/profit), it’s about what you can contribute (service/value).
Why do I say this? A calling is a strong urge to follow a particular career or do a particular type of work. The emphasis here is on the word ‘follow’ and to follow means to come after somebody or something. Meaning; you being an entrepreneur cannot choose yourself. You are chosen.
Entrepreneurship is not something you suddenly choose to do or pursue. It is something you are called to do – a pathway you are called to follow. In other words, you are not the ‘doer’; you are only an instrument. It’s not about accumulation; it’s about contribution. I know all these sounds a little strange, so I am going to explain further.
Here’s the deal; in all my humbling experience both as an entrepreneur and a business development consultant, I came to this singular conclusion; that an entrepreneur is simply a problem solver, no more, no less. This definition is owed to the fact that entrepreneurs are nothing if they are not meeting the needs of a particular group of people, known as the customers or target market as the case may be. Without these people, an entrepreneur would never have considered starting a business in the first place.
TO BE CONCLUDED NEXT WEEK