Synergitrust takes shopping to grassroots, launches in Nigeria

In a bid to take online shopping to the grassroots, global marketing network brand, Synergitrust, has been launched into the Nigerian market. The launch was held in Lagos and had representatives of various strategic partners. The IT-driven company is a marketplace where buyers meet sellers in a socially friendly, online environment.

Synergitrust is a disruptive innovation and robust e-commerce system designed and developed on business-to-business (B2B), business-to-consumer (B2C) and consumer-to-consumer (C2C) e-Commerce business models. With three main components – Synergitrust Business Club, Synergitrust Merchants and Synergitrust Agents – it has an edge over other platforms.

The Business club members form community of buyers on the platform while Synergitrust Merchants are product owners, manufacturers, importers, service providers and general merchants, who are sellers on the platform.

While speaking at the event, Managing Director/CEO, Mr. Olumuyiwa Ojo said, “The unveiling of this iconic social marketing network will no doubt offer a unique opportunity to bridge the gap between buyers and sellers of goods and services within a well-defined market space that will encourage financial inclusion. For one to enjoy the full benefits of this platform, the individual is required to register to become a member and thereafter can actively tap into business opportunities therein and successfully carry out transactions without necessarily being physically present to initiate them.”

As a registered member of the business club, he explained, “One stands to earn residual income through a highly improved referral system. Members are encouraged to introduce the club to potential members and refer them.”

Synergitrust Agents are expected to spread to 774 LGAs and 36 States plus the FCT in Nigeria and subsequently Africa and other parts of the world. Presently, the company is on vigorous recruitment exercise to engage a minimum of 5,000 Agents to cover Nigeria, thereby creating a minimum of 20,000 jobs in Nigeria alone.

The company has entered into strategic partnership with reputable institutions in the country to ease the process of business transaction on the platform. Organizations like Interswitch for payment processing, MTECH for secured SMS transaction notification services and FEDEX/Red Star Express for effective courier service delivery and handling logistics.