Oracle’s creativity, innovation earn IMC laurels
In recognition of the creativity and innovation it has brought into brand activation and experiential marketing industry as well as some breathtaking campaigns the company has executed for its clients in Nigeria and, by extension, Central West Africa (CWA), Oracle Experience Limited has won the Best Experiential Marketing Agency of the Year award – Gold and Most Innovation Driven Brand Activation Agency of the Year-Platinum categories at the fifth edition of Nigeria Brand Awards, which took place last week in Lagos.
Prior to these new feats, the global brand experience agency has won several laurels in the industry some of which are 2014 MarketingEdge Outstanding Experiential Agency, Brand Journalists Association of Nigeria’s Brand Activation influencer with its Nescafe Hot Air Balloon campaign, BJAN 2013 Best Effort in Innovation, 2013 Polaris Excellence Awards, and 2011 Institute of Direct Marketing of Nigeria’s West Africa World Class Experiential Marketing Service Consultant of the year among others.
The Nigeria Brand Award recognition is coming on the heels of Oracle Experience’s groundbreaking campaigns of Star beer world record breaking Christmas bottle tree with 8000 bottles of star beer bottle covering 2.7km stretch. Prior to this, the world record was 1,000 bottles which was achieved in China.
Another feat was the Gulder crate tunnel using over 3200 crates of Gulder beer to build the ultimate corridor that led to the venue where the new Gulder bottle was launched. ‘Amstel Show Time’, a musical presentation, which was first of it’s kind in Nigeria, Heineken Green Light Party with extra ordinary video mapping experience and using the Heineken bottles to create ‘Selfie’ wall, the Star Triple X experience centre, the hot air ballon activation for Nescafe, P&G Open Market activation, Gulder Club Ultimate, which hosted inside a 70-metre ultimate liner just like the Titanic and the beer and health symposium amongst others.
According to the award organisers, Oracle Experience merited the awards because of its zeal and desire to promote excellence, creativity and innovation in the integrated marketing communication industry not only in Nigeria but also in Africa.
While reiterating the credibility of the exercise, one of the panelists, CEO, BrandClock, a foremost brand specialist agency based in Atlanta, U.S., Mr. John Alexander said, “The award has maintained the highest level of professionalism since inception. The calibre of individuals on the panel cannot afford to compromise standard for cheap financial gains. Oracle Experience as well as other winners and, in fact, previous winners duly deserved the prize. These are organisations that have adhered strictly to the tenet of this award that is promoting excellence, creativity and innovation in IMC”.
While receiving the awards on behalf of the company, Oracle Experience’s Logistics Director, Mr. Andrew Eiremiokhae thanked the organisers and pledged to continue to improve and add value to their clients’ businesses. He noted, “Oracle has become a well-respected face in Central West Africa countries as we keep on greasing the wheel of our innovation.