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Posterscope launches in Nigeria, hosts out-of-home conference

OAAN

OAAN members at their AGM held in Lagos recently

THE world’s leading out-of-home communication agency Posterscope was launched into the Nigerian market recently.

Its Managing Director Mr. Dan Oshodin said Posterscope’s arrival in the market is bound to cause a significant shift, as the company deploys new systems and methodologies that put consumers at the heart of OOH planning and buying.

To herald the entry, Posterscope also partnered with the Outdoor Advertising Association of Nigeria (OAAN) to host key stakeholders in the Nigerian advertising industry in a thought leadership conference where Posterscope experts from around the world discussed how technology, convergence and connection are redefining the way brands use out-of-home media.

Tagged Pioneering Change OOH Conference, the event was held at the Protea Hotel, Ikeja, Lagos and featured David Gordon, Posterscope’s Global Insight Director, the man who helped midwife Route, the UK’s OOH audience measurement system and OCS, Posterscope’s OOH Consumer Survey which is set to be launched in Nigeria.

Other speakers at the conference included Charles Chijide, immediate past President of OAAN, Bruce Burgess, Development Director, Posterscope Sub-Sahara Africa; Vikrant Tandle, Chief Operating Officer of Isobar; and Uzoma Okoye, Managing/Creative Director of Etu Odi.

With 53 offices in 32 countries, Posterscope is the world’s leading media agency with specialist focus on out-of-home communication and a better understanding of emerging technology and consumer behaviour when out-of-home and how these two combine to create new opportunities for advertisers.



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