FanMilk launches product, restates commitment to host communities
As part of efforts to retain its huge customer base, frozen and non-frozen dairy food producers, FanMilk Plc has launched a new orange flavoured drink, FanLoli. The new product, according to the Marketing Manager, Fan Milk Plc., Wole Elusakin, is as a result of years of research and consumer insight, adding that it is a product made in Nigeria for Nigerians
He said, “We believe there is an opportunity for us to extend beyond our current frozen dairy offerings by consolidating our frozen beverages segment with the expansion into lollies. We are very proud of our new product. FanLoli is made with local products sourced in Nigeria. The orange flavour is very popular with our consumers and we are very confident that the product would do very well in the market.”
On her part, Brand Manager, FanMilk Plc, Susan Osowe, explain that the launch would be supported by experiential marketing events for consumers to enjoy the new product, adding that there would be publicity campaign across different media platforms.
“We are targeting schools with our FanLoli Fun Time events where students would be able to sample the product while enjoying outdoor games and activities,” she said.Osowe further stated that there would also be a month long commercial promotion between March and April to drive market penetration as well as create brand awareness.
She noted that FanMilk Plc is committed to the development of the communities in which it operates, stressing that through its Corporate Social Responsibility (CSR) initiatives, the company recently donated its products, food items, toiletries and branded exercise books to Modupe Cole Memorial Child Care and Treatment Home School in Yaba, Lagos.
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