Lipton urges Nigerians to embrace doing good as campaign ends

As the Muslim fast period ended, tea brand, Lipton, has announced plans to continue to engage Nigerians across the country to promote the virtues of Ramadan, while also encouraging them to make commitments towards doing more selfless acts. The brand had, during Ramadan, utilised several activities, including media conversations, ‘Do More Cities Tour’ and mosque activations to pass the message of doing good during the holy month and beyond.

Through its ‘Don’t Just Think, Do’ campaign, the brand organised mosque activations in several locations across the country, including Oshogbo, Kwara, Abuja, Nasarawa, Kano, Kaduna, Kastina, Ogun, Sokoto, Yola, Bauchi, Niger, Oyo, Osun, and Maiduguri amongst others.

The Lipton Tea team, while on the cities’ tour, rewarded individuals, including Hassan Black, who keeps a popular market in Abuja clean and safe; Florence Okeme, a dedicated traffic warden in Yaba, Lagos, and Bimbo Akinsanya, the founder of an NGO committed to ensuring that young, less-privileged ladies in public secondary school and local communities have access to hygiene materials and more.

Other people rewarded during the tour were Imam AbdulGaniyu Abdulkadri, Paul Chidioke Oguno, Abdulhadi Sansan, and Hafast Garba; all nominated by the public for their selfless acts.

While speaking about the rationale behind the campaign, Brand Manager, Lipton, Adetayo Adesokan, said, “through this campaign, we promoted doing good; we believe that if we as Nigerians can all start doing more kind acts, then our country will be a better place to be in. This campaign was to show people that you don’t have to wait for the perfect time to do good; you can do good with the little you have.”

“Through our various engagements with Nigerians during this campaign, we saw that people understood the impact that doing good has on our society, and we are extremely pleased that we got a lot of Nigerians to make a pledge to start or continue doing good during Ramadan and beyond. Nigerians are fantastic people with kind hearts and this campaign only underscored that quality.”

According him, Ramadan period is an important one for Muslims and Lipton consumers across the country, adding that it is not only a time of reflection and prayers but also a time to show love, care and help everyone that needs support in the society. Adesokan noted that the Lipton Ramadan Mobile Lounge during fast period visited mosques in various cities, driving the message of going beyond just thinking, but doing good this holy season.