Ford targets assemblage of 5,000 Rangers in Nigeria yearly
FORD Motor Company has announced its plans to start assembling its best-selling Ford Ranger in Nigeria by the fourth quarter of this year, targeting yearly production of about 5, 000 units.
The initiative, which is championed in partnership with Ford’s dealer in Nigeria, Coscharis Motors Limited, is in line with the Federal Government’splan to facilitate the production of components and vehicles of international standards at competitive prices.
The assembly plant, which is expected to operate at a semi-knockdown level, using body parts and components imported from South Africa for the new Ranger will provide no fewer than 180 direct and indirect jobs.
Ford disclosed to The Guardian on Tuesday that: “Assembling Ford Ranger trucks in Africa’s largest economy is an important milestone in our Middle East and Africa growth plan,” According to Ford Sub-Sahara Africa President and Chief Executive Officer Jeff Nemeth, the assembly plant, which is also Ford’s first outside South African plant, will help the US automaker to service West African market.
“Depending on how Nigeria develops over time … we are potentially looking at using our Nigerian plant to service West Africa. “We are committed to supporting Nigeria’s developing automotive industry and economy together with Coscharis, and are looking forward to being active in the community.
New assembly operations, even on a smaller scale like this one, have very positive ripple effects in the local economy and work force.” Nemeth stated. President of Coscharis Motors Dr. CosmasMaduka, said: “We value our partnership with Ford immensely and we are looking forward to having the opportunity assemble world class Ford Rangers in Nigeria.
This partnership will boost Nigeria’s much needed march towards industrialization and create an important step in the development of the automotive industry”. Ford noted that it would send experienced employees toNigeria to assist with implementing the Global FordProduction System, which focuses on the highest standardsfor safety, quality and delivery.
President of Ford Middle East & AfricaJim Benintende said: “With Coscharis we have the right partner and with the Ford Ranger we have the right product to deliver a world class truck that Nigerian customers want and value.”