FCMB rebrands, refreshes corporate identity

IN order to enhance its non-verbal communication elements, First City Monument Bank Limited (FCMB) last week in Lagos rebranded to refresh its corporate identity.

Chief Executive Officer of the bank, Mr. Ladi Balogun, at the launch, said his organisation had set a long-term vision to be the premier financial services group of African origin. To properly achieve this objective, he said the bank also needed to ensure that its communication tools spoke to those ideals.

Balogun said, “At the heart of the group is emerging a vibrant retail bank that seeks to rewrite the rules of the game. We have reached a tipping point in our evolution, and we feel we are now ready to wear a new look that is reflective of not only where we are, but also where we are going.

“Our colours of black and gold, which spoke to an exclusive audience, have been replaced by a vibrant combination of purple and yellow that speak to a broader audience. Our logo has also been modified to be slightly less formal and more contemporary, yet retaining a distinctly FCMB feel.

“This not so quiet revolution is much more than a look. It is an honest reflection of where we are, and a signaling of where we are going, together. Welcome to the new look of opportunity!”

After rolling out some numerical achievements of the bank in the past year, he, however, said it was not just about numbers, but more importantly it is about quality, adding, “We have been investing in building a unique FCMB customer experience, defined by simple, helpful, reliable products and services, and professional and friendly bankers willing to go the extra mile for you”.

He maintained that the future of the bank is intertwined with the collective future of its customers, hence it reinforces the position of being an inclusive lender. He further said that the organisation would support sectors that drive the prosperity of the markets in which it operates, as it brings greater accessibility to a broad range of financial services.

Balogun maintained that it is by so doing the bank would build one of the most relevant financial servic
efranchises of African origin, providing the best customer experience.

According to him, “We are optimistic about the future and determined, whatever the challenges, to make this happen. We have taken the best of our traditional values of professionalism and excellence. We have complemented this with the sustainability and customer focus than a more inclusive bank demands.

“We also believe that a strong retail franchise strengthens the corporate and investment banking aspects of the group, providing a more robust balance sheet and better distribution of our opportunities. Our new look, whilst unexpected to many in its vibrancy, is reassuringly familiar!”