‘Peugeot 301 Midlife sedan will excite Nigerians’
Unveiled in Nigeria last weekend in Kaduna, Managing Director of PAN Nigeria Limited, Ibrahim Boyi, said features of the all-new Peugeot 301 Midlife sedan will excite Nigerians.
According to him, the car, which sells for N5.6 million may be the cheapest in its class.
He said the car would remained competitive in the local market, noting that since the announcement of the 301 series, the auto firm has recovered its customers with a market share that has grown with 8 per cent in 2016.
Boyi pointed out that PAN wants to reconnect with the emotions and heritage of the brand, adding that the brand covers all age groups with strong emotional appeal. “The new Peugeot 301 reinforces it’s qualities with new assets. The body is dressed in the latest stylistic codes of the brand. The vertical grille, body set spotlight and neat adjustments embody the sturdiness of the car. The luminous signatures, incorporating LEDs at the front are expressions of the technological content,” he said.
Speaking at the event, Yerima Zazzau, Munir Ja’Afaru appealed to Nigerians to patronize made-in-Nigeria vehicles. Also Chairman, House Committee on Services, Nasiru Babale commended PAN, saying that the new vehicle would meet demands of Nigerian car lovers.
He however, noted that the House had decided to buy Peugeot for their members for their oversight functions due to the unique attributes of the brand. Pan’s General Manager, Sales and Marketing Omagbitse Bawo said that the new car is loaded with sophisticated features, adding, “the body is dressed in the latest stylistic codes of the brand, laced with striking vertical grille, body-set spotlights even as neat adjustments embody the sturdiness of the car.
Bawo said that the luminous signatures, incorporating LEDs at the front, are the expression of the technological content. This Peugeot 301 offers considerable skill and trunk volume, dynamic behaviour and a design adapted to local requirements.
“At the front is a powerful front face with a wide vertical grille (‘Hot Chrome’ on Allure level or with ‘Chrome Pack’ in Active) surrounding the lion that epitomises the brand’s traditional logo” .