EMCOAN returns Odutayo as president, wants collaboration with NBC on digitization

url1-320x400The Electronic Media Content Owners Association of Nigeria, (EMCOAN) has re-elected its President, Mrs. Debbie Odutayo, for a second term unopposed. She was returned in a free and fair election held by the body recently.

An elated Odutayo thanked members of the association for the confidence repose in her, promising to do her best to take the association to greater height. She however expressed her satisfaction over the willingness of the National Broadcasting Commission (NBC) to partner with her association in order to ensure a successful digitization of the country’s broadcast industry.

According to her, a better and deeper collaboration with major stakeholders such as EMCOAN would largely contribute to a successful actualization of the new date. She said that digitization worldwide demonstrates that industry and political considerations prevail in the discussions concerning the planning and the implementation of the digital switchover policies.

Odutayo however noted that regulators in Nigeria hitherto failed to recognize the inherent opportunities of using readily available expertise at its disposal just as consultation across board were not wide enough. She however seems not pleased about the way and manner in which members of EMCOAN were left out of the entire process even with its strategic position as a body of TV and radio programme producers accounting for over 85 per cent of media content in Nigeria.

“In the next eighteen months as extended by NBC, Nigeria can join the likes of Ghana, which appears to have gone ahead and readily serves as benchmark, where a simulcast service is run by TV stations such that a set-up box could easily receive more than 20 DTT channels; as well as Tanzania which has also made significant progress in the African television industry since it migrated to digital in December 2012 and fully establishing it in April 2015.”

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