Consolidating presence with product extension

To consolidate its presence in Nigeria, Bajaj has introduced its home appliances products into the Nigerian market. Unveiling its array of products in Lagos recently, the company said it decided to add electricals to its products available in Nigeria because it wanted the market to get the best quality products it has to offer.

Executive Vice President and Business Unit, Kitchen Appliance, Mr. Pradeep Patil, said the appliances category is not only about quality products but also about the overall experience of the users and hence the trust that the users develop with the brand.

He said, “With the trust of millions of homes in India, we are excited to launch quality range of appliances in Nigeria with the aim of changing the experience and bringing happiness to many more homes.”

To ensure effective penetration of the market, Bajaj Electricals has appointed Polaris Trade and Logistics as its authorized distributor in Nigeria, as a company with vast experience backed up with full infrastructure facilities for distribution and after sales services nationwide.

Patil believed that with the vast experience of its partners in Nigeria, it hopes to continue to expand its network as well as introduce new and world-class products.

“We take this opportunity to wish our partners a very bright future with Baja Electricals Limited and we are certain that together we will continue to inspire trust”.