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At 125th anniversary, pladis celebrates McVitie’s Digestives, rewards consumers

By Margaret Mwantok and Ijeoma Thomas-Odia   |   11 July 2017   |   3:36 am  

Speaking at the promotional campaign launch held at the Renaissance Hotel, Ipaja, Pladis Manager in Nigeria, Keane Wiafe, said the brand has enjoyed a lot of consumer love and support for over 12 decades across the globe, including Nigeria.    

With over a century in existence, Pladis, a global biscuit and confectionary company, has launched a grand promotional campaign in celebration of McVitie’s Digestive biscuit 125th anniversary.

A consumer promo runs from this July and will last for three months with prizes of N1million each to three consumers, N500, 000 each to six consumers, N200,000 each to 15 consumers and instant airtime to 45, 000 consumers.

Speaking at the promotional campaign launch held at the Renaissance Hotel, Ipaja, Pladis Manager in Nigeria, Keane Wiafe, said the brand has enjoyed a lot of consumer love and support for over 12 decades across the globe, including Nigeria.


“We decided to commemorate this great milestone, by rewarding the very people who have made the digestive brand story a successful one.”

Explaining the selection process, Marketing Director, pladis Nigeria, Toyin Nnodi, said that the promotion would be transparent and fair and all prizes won would be mutually exclusive to consumers. “This means that once a particular phone number has been drawn for any of the prizes, it will be excluded from subsequent draws. This has been done to give all McVitie’s digestive lovers an equal chance to win prizes at any time within the duration of the promo, irrespective of when they entered into the promo and to avoid unchecked multiple winnings.”

He added that the anniversary promotion is the first roll out of exciting new developments from the brand, “We are constantly thinking of ways to uphold the brand’s promise of providing happiness and deliciousness to consumers all over the world, and we will have some exciting new developments this year.”



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