Industry experts have said that consistency, creativity and audience perception are imperative for growth of artists in the Nigerian music industry, owing to the talent pool and the increasing competitive rate in the industry.
They stated this at a conference organised by Make Music Nigeria in partnership with Alliance Francaise, themed: ‘Building a supportive and collaborative music ecosystem,’ in commemoration of World Music Day.
Project Lead, Make Music Nigeria, Adeola Akinyemi, stated that the Make Music Nigeria Town hall is a medium to educate and impact artists and music enthusiasts alike.
She noted: “We want to meet your needs by starting the conversation around the challenges you face as artists and answering those questions of growth and maintaining relevance.”
Experts at the conference highlighted the importance of understanding the scope of the music industry and business, urging artists to look beyond their talents and learn how the industry works.
Entertainment Lawyer and Head, Licensing West Africa, Mdundo, Amanda Uzoagba said: “I’m big on education because the music industry at the moment is beyond talents. Talent is never enough, especially in an industry that constantly evolves.”
Uzoagba revealed that all artists are intellectual properties and should solicit legal counsel to avoid legal issues that may transpire while signing agreements.
The CEO, Energize music, Dr. Foy Tochukwu said that the industry has evolved from a talent base to a content base. He maintained that engagement is relevant in sustaining the audience perception of an artist.
Tochukwu revealed that the music industry has become more competitive and artists are predisposed to a certain level of pressure that affects them, subsequently.
“Five problems that affect artists are; burnout, addiction, time management, lack of emotional amendment and drug abuse,” he noted.
Founder, Loud Behaviour, Patrick Onwuegbu stressed the need for consistency that borders on creativity.
He implored artists to have a focus brand, as it creates an aesthetic appeal and a standout identity, which becomes an artist’s trademark.
Onwuegbu encouraged participants to leverage on new features on social media platforms to grow their engagement.
