Key Report Backs Smile VoLTE Service to Thrive
CHANGING consumer needs are creating a new demand to overcome Inflexible data plans and slow download speeds flagged as reason for only 27% of Nigerians stream videos.
According to a new Ericsson ConsumerLab first ever TV and Media report for Nigeria, 36% of the time spent watching TV and video content is done on television screens making it the single most popular platform for TV and video consumption in Nigeria.
The report comes on the heels of Smile Communications Nigeria Limited rolling out the first 4G LTE voice calls services on LTE Samsung Galaxy S6; first LTE compliant smartphone in the country.
Alero Ladipo, chief marketing officer, Smile Nigeria and Emmanouil Revmatas, director, Information Technology and Mobile, Samsung Electronics West Africa, underscored the need for both companies to enhance the customer experience through their product propositions.
They said the service relies on the noble pedigree and innovative streak of both companies which they are determined to harness in serving the best interest of their customers.
According to the Ericsson’s ConsumerLab which representative views and habits of over 24 million people across the country, 51% of consumers want to choose when they watch TV and video content rather than follow a set schedule.
A key finding of the report is that TV and video content consumption is no longer tied to the traditional TV screen.