Kenya Targets Japanese Markets
Estimates suggest that trade between Kenya and Japan was above 1.5 billion US dollars in 2014. Experts lament trade imbalance between the two economies.
KenInvest’s managing director Moses Ikiara told CNBC Africa that the mooted direct flights between Japan and Kenya would see the volume of trade improving.
“The establishment of direct routes will also cut flying hours that can best be invested in trade,” added Ikiara.
He also called for direct trade transactions between the two countries saying this would be an advantage to Kenya’s horticulture industry.
“If we start selling directly to Japan, flowers will get there quicker and will be cost effective,” he said
“There are products Japanese markets require from us like cashew nuts, macandamia nuts, Sesame and flowers.”
Ikiara warned that Japanese market were very conscious of quality and also good diet hence Kenyan producers needed to up the standard of their produce.
“If we follow the market requirement we can produce the on demand products and close the trade imbalance gap,” he said.
Ikiara called for value addition of Kenyan products that will see job promotion within the country.