Kalbe stakes N50m on consumer rewards in Extra Joss promo
As part of efforts to reward consumer loyalty, Kalbe International, marketers of Extra Joss energy drink, has rewarded consumers with prizes worth N50 million ($250,000) in its recently concluded promotion. According to the firm, the extra win promo organised between May and June 2015, is part of efforts to reward loyalty as well as build equity for the brand.
Country Manager, Kalbe International, Didik Novandi also unveiled plans by the company to explore innovative alternatives as part of measures to continually remain relevant in the instant energy drink market.
Speaking at the raffle draw ceremony and announcement of winners in Lagos, recently, Novandi said: “Nigeria is blessed with a lot of manpower and as a result, we have provided the perfect energy with no sugar and with essential nutrients to keep the mind mentally alert and the muscles working efficiently. “Today, we are rewarding consumers who have been faithful through the years, as Extra Joss is giving out a brand new car along with other fantastic prizes in the Extra Joss Extra Win promo.
In five years, Extra Joss has become a market favourite as a result of its unique qualities. Its taste is second to none and there are few drinks in the market that give you the extra edge associated with our product. Its formulation is perfect and its flavour is original”.
Novandi also expressed the company’s commitment to sustaining its quality and brand promise, saying: “We have no intention of letting up on our promise to nourish the minds and bodies of Nigerians. Kalbe International has remained true to its commitment to provide Nigerians with the best products for wholesome living.
With Extra Joss energy drink, we have raised the bar in the sponsorship of grassroots sporting events nationwide”. At the end of the draw, many of the consumers drawn from Lagos, Sokoto and Kano were rewarded with prizes varying from television sets, double doors refrigerators and a grand prize of Hyundai Accent car.