Underwriter to drive awareness with new campaign
Great Nigeria Insurance (GNI) Plc has launched a Pan-Nigeria radio campaign in the major local dialects, highlighting the brand’s value proposition with the different products under its stable.
The campaign is targeted at harnessing the enormous opportunities that are inherent in the Nigerian economy, especially the insurance industry.According to the firm, the campaign, which commenced in this quarter, is to further complement the positive media mention that the brand gathered with the ongoing two sponsored radio programmes: the GNIONGO on Traffic Radio 96.1FM, and the Multilingual Oga Driver on Star 101.5FM.
GNI said the sponsored programmes will amongst others, educate the insuring public on the features, benefits, and value on all of the different products on offer, and the unique customer service experience that await prospective customers in any of its offices nationwide. The campaign is also intended to give more visibility to the GNI Brand, and expand awareness for insurance patronage in the country.
The Company’s Corporate Communications and Brand Manager, Oyinkansola Sobande, identified a major factor hindering optimal patronage to lack of adequate information, which she said can be effectively addressed through proper enlightenment.
She further explained that the radio advertisement materials were developed as sing along jingles in local dialects, with simple words, which everyone can easily identify with. The simplicity of the advert concept is geared towards making would-be customers irrespective of their socio-economic status to easily identify with the brand, recognise their insurable needs, and ultimately get on the GNI train.
The Managing Director/CEO of the underwriting firm, Mrs. Cecilia O. Osipitan, posited that awareness creation is very germane to the advancement and development of the Nigerian insurance industry, and any other corporate entity.This, according to her, will constantly inform and remind existing and prospective customers of available products and services being offered by the organisation.
She said the campaign would enhance larger coverage of prospective customers in localities yet to benefit from GNI’s product offerings, adding that the underwriter remains committed to actualising its vision: “To be the insurance company of choice for keeping promises to stakeholders.”
Great Nigeria Insurance Plc is a composite insurance company, underwriting both Life and Non-Life insurance businesses. The bouquet of products available under the stable of the organisation includes: Investment Linked Education Plan, Contractors’ All risk, Oil & Gas, Marine, Professional Indemnity, Motor, Personal Accident Policy, Travel & Health, Great Savers Delight: an Investment linked savings plan amongst others.
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