IBN adopts new identity to drive market prospect

IBN, a fully integrated risk management and insurance service firm offering premium services to individuals, businesses and government agencies since 1955, unveiled its new earth and gold logo at a colourful brand identity launch last week in Lagos.

A premier insurance broking firm, Insurance Brokers of Nigeria (IBN), has unveiled a new brand identity to reflect its new business focus, as its marked 62 years of successful business in the country.

IBN, a fully integrated risk management and insurance service firm offering premium services to individuals, businesses and government agencies since 1955, unveiled its new earth and gold logo at a colourful brand identity launch last week in Lagos.

Elder statesman, Emeka Anyaoku, who chaired the brand identity launch commended IBN for the innovative rebranding effort, just as he urged the brand to be at the forefront of propelling insurance and risk management to loftier heights in Nigeria.

According to him, “I congratulate the Board, Management, Staff and Clients of IBN, led by the chairman of the company, Adekunle Ojora, for the successful historical development of this company through the thick and thin of the evolution of Nigeria, as the pioneer of insurance broking service in Nigeria since 1955. This trailblazing company is still waxing stronger to date as a leading Risk and Insurance advisory firm.”

Anyaoku, urged the Board, Management and Staff of IBN to remain innovative, steadfast and committed not only to satisfying the needs of its various clients, but also remained in the fore of taking insurance and risk management in Nigeria to loftier heights.

IBN Chairman, Ojora, said the brand remains committed to meeting client’s needs with innovative and customised insurance services and solutions. “We have been consistently serving the Nigerian people and corporate enterprises over the last 62 years, and recognise how much has changed since we started in 1955. Our clients are more diverse than ever, their operational risks and business dynamics are varied, and always changing.

“Throughout our evolution, one thing that has never changed is our commitment to create and delivering innovative risk and insurance management solutions that make each of our clients’ enterprise become more successful. Our solutions are unique to each business, and every decision we take is done with the best interest of our clients. Our success is derived from the strength of support of IBN Board, leadership, loyal and happy and committed professional colleagues that are always satisfied at giving the best to our clients.” Speaking on IBN’s new colours, earth and gold, the Executive Vice-Chairman/Chief Executive Officer, IBN, Prosper Okpue, said the brand would deepen efforts to make clients maximise business opportunities and rejuvenate insurance in Nigeria.

“Our story as Nigeria’s premier insurance and risk advisory firm is a great journey of commitment, resilience and foresight towards improving everything associated with insurance in our country and at the international stage.



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