Fidelity unveils new initiative to drive financial inclusion

The initiative, according to the bank, enables members of the public to open online savings accounts by scanning the bank’s QR codes, found on promotional materials such as roll up banners, fliers, posters and newspaper adverts.According to the bank, this innovation is expected to significantly ease the process of enrollment of new accounts and deepen the penetration of a new savings promo tagged; Get

Alert in Millions Season 3 (GAIM Season 3), which the bank also launched same day, which seeks to drive financial inclusion.Speaking at the launch and the official flag off of GAIM Season 3, held recently at the bank’s head office in Lagos, the Chief Executive Officer, Fidelity Bank, Nnamdi Okonkwo, said that the bank was motivated to continue to incentivize their customers for their patronage. He said that it was imperative to acknowledge the contributions of customers to the growing fortunes of the bank, noting that the bank’s impressive half-year results, attests to customers support and continual patronage.

His words: “As a customer-centric bank, Fidelity would continue to leverage on technology, in line with our digital retail strategy, to better serve customers, through innovative products, services and solutions.“Our online banking solution enables you to transfer foreign exchange seamlessly, just as we are the first to introduce a chat banking solution known as Flashkey which enables you to effect monetary transfers whilst on any social media platform.”

Meanwhile, the Executive Director, Shared Services and Products, Fidelity Bank, Chijioke Ugochukwu, giving her remarks, noted that the new savings promo, was motivated by the drive to continue empowering customers and at the same time promote their savings culture, in line with the financial inclusion drive of the Central Bank of Nigeria (CBN).

She said: “GAIM Season 3 is expected to run for 9 months till June 2019 and within this period, we will give out over N120 million in cash and consolation prizes, which includes weekly airtime rewards.” Speaking on how to participate in the promo, Head, Retail Banking, Fidelity Bank, Richard Madiebo said that customers can open new savings account and grow it to N20, 000 or top up an existing account with N10, 000 or more to qualify for the monthly draws to win N1million or N2 million.

“To qualify for the star prize of N3m, customers are expected to grow their account balances by N50, 000 monthly whilst accounts that maintain a minimum of N200,000 qualify for the grand prize of a whooping N10 million. “As a bank with branches across the country, the draws ceremonies will be done to ensure that everybody, irrespective of where their accounts are domiciled, stand equal chances of winning” he said.