FirstBank to co-opt customers’ experience in new campaign

FIRST-BANK-LOGOFIRST Bank of Nigeria Limited has unveiled a new product offering for customers and consumers, with a unique opportunity to participate in a onetime blockbuster titled: “Life is a Movie”.
According to the bank, the offering is part of its efforts to live up to its brand promise to putting of putting customers first, through a series of consumer experience and exploring the concept of ‘First’ from a customer’s perspective.

“ Moments in our lives play out like scenes from a movie which could fit into the genres of romance, adventure, comedy and definitely drama. Whatever this moment is, FirstBank is requesting you to share this moment with us  so we can begin to see the world from our customers’ point of view,” the bank said in a statement.

With the campaign, the Bank is requesting its customers to share experiences and moments of their ‘First’ activities of interests, such as your first bike ride, first plane ride and other first adventure periods of your lives.

Customers can take on characteristics they want exemplified in a movie and send video recordings of not more than one minute to the bank.

The Group Managing Director and Chief Executive Officer, FirstBank, Bisi Onasanya, said the bank has become more than a financial institution.

“Our new proposition goes beyond banking and dovetails into various aspects of the lives of the people who matter the most to us – YOU. To our customers, we are a trusted partner. A partner who you can trust to take you places, elevate your personal and professional position, and expose you to new experiences and adventures”, he said.

In the statement signed by the bank’s spokesperson, Folake Ani-Mumuney, FirstBank has chosen its customers to run its new ‘YOU FIRST’ advertising campaign in movie style.

“Having the faces of our customers used as part oour advertising campaign represents not only what we do for our customers, but what our customers do with us”.



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