When Juice Maker Partnered Afropolitan Vibes’ Concert
Consumers of Chivita 100% fruit juice were thrilled recently when the brand partnered with Afropolitan Vibes Concert at Freedom Park in Lagos. The event offered an opportunity for industry players, celebrities and fun lovers to network, relax and be refreshed with Chivita 100% fruit Juice.
At the activation point in Freedom Park, Chivita 100% brand ambassadors were on hand to engage guests with the juice whilst large television screens beamed the new commercial for Chivita 100% -“Juice Ball”. The television commercial has already started running on major Television channels in Nigeria featuring top rated football stars like Robin Van Persie, Angel Di Maria, Antonio Valencia, Radamel Falcao, and Jonny Evans. The advert opens with a glistening pack shot of Chivita 100% fruit juice; condensation dripping down the carton and as the hand appears to open the cap the camera zooms inside the pack into a world of juice, wherein superstars of football showcase there soccer skills with a “Juice Ball” on a football pitch filled with pure natural appetizing juice.
For ‘Emeka Obi, an Information Technology analyst with ICTPlus Limited, “the current Chivita 100% -“Juice Ball” commercial does not only portray the premium quality juice, but it is also inspirational as it highlights essentials elements of its success and market leadership. Chivita 100% is my favourite fruit juice, not only for its refreshing taste but also for its health benefits”
In the same light, Kenneth Ojo, a Corporate Communications Manager with Wings Concept, stated that the new television commercial reiterates the fact that Chivita 100% is the flagship juice brand in Nigeria. Only very few brands in the market can confidently claim the propositions of no added sugar, no added flavours and no preservatives, something that Chivita 100% can rightfully claim. It is a healthy option for consumers not ready to compromise on quality”
According to Chi Limited’s Head of Marketing, Probal Bhattacharya, “we shall continue to identify the best platforms to connect with, engage, refresh and nourish our numerous consumers with their favourite Chivita 100% fruit juice”
Afropolitan Vibes is a monthly concert at Freedom Park, Marina Lagos. Founder and Singer, Ade Bantu invites Afro Pop artist from Nigeria and abroad to perform with him on stage. Afropolitan Vibes is supported by the Lagos Goat Club, a network of young professionals and celebrities that holds regular events to support the community.
Chivita 100% is a premium quality fruit juice for consumers who desire pure, healthy and natural refreshment. It is available in 6 variants; Real Orange, Real Apple, Real Pineapple, Red Grape, Orange Pineapple & Orange Mango and in 1 litre, 500ml and 250ml pack sizes