HP Nigeria Partners Star Wars’ Holiday Campaign

To strengthen its market position across the globe, the leading printing device manufacturing company, HP has partnered with Star Wars, the American epic space opera franchise, centered on a film series created by George Lucas to create exceptional experience for its customers across the segment.

The HP Star Wars campaign, which broke recently online and in Lagos at the Genesis Deluxe Cinema, Lekki, where selected HP customers across Lagos were hosted at the private screening of Star Wars: The Force Awakens VII. At the screening, customers had the rare opportunity to experience the new HP Star Wars Special Edition Notebook loaded with customized Star Wars images and movies. The notebook comes with Aurebesh design, heavy backlit keyboard, storm trooper branding. Other HP Notebooks showcased were the detachable Pavilion x2 and convertible Pavilion x360

The new campaign, which is global, is being run in Nigeria and Kenya simultaneously for the African market and a consumer promotion is built into it to ensure customers get full value for the money worth.

According to the Marketing Manager for HP West, East and North Africa, Tolulope Lawani, who spoke on the essence of the campaign, said, “HP believes that technology can empower anyone from anywhere, and we are enabling those with passion and ingenuity to put their own mark on Star Wars: The Force Awakens. Consumers who purchase any HP Star Wars Special Edition, Pavilion x2 & Pavilion x360 from participating retailers get rewarded instantly and are entered into a draw to win amazing prizes weekly.