FirstRegistrars Nig. Ltd. rebrands, unveils new corporate identity



FOR better visibility and operations, FirstRegistrars Nigeria Limited, a former subsidiary of First Bank Nigeria (FBN) Plc., has launched own brand identity, transmuting into FirstRegistrars and Investor Services Limited.

The new entity, which was born following FBN’s divestment in December 2012, has assured more excellent services, adding that it was diversifying into assets as well as pension fund management and a whole lot more.

The company’s Managing Director/Chief Executive Officer, Bayo Olugbemi who spoke at the event recently in Lagos, said: “Our new identity embodies a renewed commitment to deliver value to all our stakeholders in the immediate, short and long term, defined by the Golden Accent in our new logo. A symbol to communicate that we are a company on a brighter trajectory and a blazing future, deploying cutting edge technology to meet the needs of our stakeholders.

“Though we have rebranded, our timeless values remain unshaken and to these tenets, we hold true and remain committed to even as we are delivering on our brand promises. Our new slogan is tagged ‘…connecting you to your wealth,’ by this we want to position ourselves to help our stakeholders achieve their lifelong investment and financial goals,” he assured.

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